Hello & welcome to my site!

Throughout the next few pages you'll see several projects that I have worked on during my undergraduate career @ Duke (Class of 2016).

I have become increasingly fascinated by the ways in which technology & digital media have not only allowed us to better analyze data, but also have allowed us to present that data in new & innovative ways. Hope you enjoy my site ;)

-Dillon

Note: Last major site updates were August 2016

FEATURED WORK

SKINNY GIRL AQUISITION

Beam Suntory requested $16.5M in acquisition capital, plus $4M for sale-able inventory, to acquire the exclusive, worldwide rights for the Skinny Girl brand of low calorie alcoholic beverages. In this project, I make my recommendation of whether or not Beam should acquire Skinny Girl.

DUKE OFFICE OF NEWS & COMMUNICATIONS

I turned a 4-month student internship into a nearly 3 year job as a Digital Content Analyst for the Duke Office of News & Communications. I leveraged internal data to create original graphic & written content that optimally illustrated our desired brand. This eventually led to a weekly reach of 1M users. 

P&G CASE STUDY

This case study determines our recommendation on P&G's proposal to double the concentration of Tide Laundry Detergent. This redesigned product would require 41% less plastics, 32% less water, and 23% less energy. However, there are still significant risks when it comes to market acceptance, the cost of new manufacturing equipment, and return on investment.