BUSINESS & FINANCE
PROJECTS, RESEARCH, & PAPERS

SKINNY GIRL AQUISITION

Beam Suntory requested $16.5M in acquisition capital, plus $4M for sale-able inventory, to acquire the exclusive, worldwide rights for the Skinny Girl brand of low calorie alcoholic beverages. In this project, I make my recommendation of whether or not Beam should acquire Skinny Girl.

DIGITAL ART MARKETS

Digital Art is quickly developing a unique foothold in online art markets. It's accessibility, affordability, and distinct format appeal to a increasingly technological  and often young generation. In this paper, we researched legal safeguards, key players in the market, and  quantitative data to better understand the development of this interesting new market.

P&G CASE STUDY

This case study determines our recommendation on P&G's proposal to double the concentration of Tide Laundry Detergent, allowing consumers to use a smaller amount of detergent for each load while lowering their cost per load. This redesigned product would require 41% less plastics, 32% less water, and 23% less energy. However, there are still significant risks when it comes to market acceptance, the cost of new manufacturing equipment, and return on investment.

MRST: EQUITY RESEARCH

This project was an equity research recommendation on MRST completed for the Barclays Capital Equity Research Competition.