P&G CASE STUDY

This case study determines our recommendation on P&G's proposal to double the concentration of Tide Laundry Detergent, allowing consumers to use a smaller amount of detergent for each load while lowering their cost per load. This redesigned product would require 41% less plastics, 32% less water, and 23% less energy. However, there are still significant risks when it comes to market acceptance, the cost of new manufacturing equipment, and return on investment.

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